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Here is a powerful critique of this tactic from Harsha Walia:
"'Female blackout' to protest domestic violence is today. I refuse to turn my profile pic to a black square. I refuse to disappear as part of some bizarre awareness project that furthers the very goals that patriarchy intends - submission and disappearance. Can we please stop with these die-ins, disappearings, becoming faceless trends? They arent only disempowering, they are a strategic mistake. Power, and certainly patriarchal power, will not be dismantled by humanizing empathy alone."